Bjarn Brunenberg
About Bjarn Brunenberg
Bjarn Brunenberg is a Growth Marketer at TomTom, specializing in CRO, A/B testing, and experiment management, with a comprehensive approach to marketing.
Company
Bjarn Brunenberg is currently employed at TomTom as a Growth Marketer. He has been with TomTom since 2021, based in Amsterdam, North Holland, Netherlands. TomTom is known for its navigation and mapping products and Brunenberg's role focuses on growing the company's market presence through innovative marketing strategies.
Title
Bjarn Brunenberg holds the title of Growth Marketer. His expertise lies in managing marketing experiments to aid organizational innovation and business success. He emphasizes a comprehensive marketing strategy that covers the entire customer journey, from initial contact to post-purchase experiences.
Professional Background
Bjarn Brunenberg's career began with an internship at Randstad Nederland in Weert in 2015, followed by an internship as a Digital Consultant at Convidera GmbH in the Cologne Area, Germany. He then worked at Accenture in County Dublin, Ireland, as an LCS Digital Marketing Specialist on the Google Project Olympus from 2018 to 2019. Subsequently, he served as a Growth Marketer at Mollie in the Amsterdam Area, Netherlands from 2019 to 2021 before joining TomTom in 2021.
Educational Background
Bjarn Brunenberg completed a Talent Accelerator Program in Growth Marketing from Growth Tribe between 2019 and 2020. He holds a Bachelor of Science (BSc) in Consultancy & Marketing from CBS International Business School, obtained between 2016 and 2018. Additionally, he earned an International Business Administration (I.B.A) degree in Consultancy & Marketing from Fontys University of Applied Sciences, where he studied from 2013 to 2018.
Professional Focus and Skills
Specializing as a T-shaped marketer, Bjarn Brunenberg focuses on Conversion Rate Optimization (CRO), A/B testing, and experiment management. He aims to transform marketing experiments by establishing processes that avoid wasted time and resources. He believes in a holistic approach to marketing that includes the entire customer journey.