Darren Cottage
About Darren Cottage
Darren Cottage is the VP of Sales and Partner Management at TomTom, responsible for generating over $150 million in annual revenue and managing a team of over 40 people.
Company
Darren Cottage is currently employed at TomTom, a global leader in navigation, mapping, and traffic solutions. TomTom is headquartered in Amsterdam, the Netherlands, and focuses on providing innovative solutions for personal navigation, telematics, and GPS. In his current role, Cottage is heavily involved in sales, partner management, and market development efforts across the globe.
Title
Darren Cottage holds the position of Vice President of Sales and Partner Management at TomTom. In this role, he oversees a significant portion of the company's revenue generation and partnership initiatives. His responsibilities include managing a large team and driving sales strategies for key global technology companies, SMBs, and government partners.
Professional Background
Darren Cottage has extensive experience in sales and strategic management roles. He joined TomTom in 2007 as Distribution and Reseller Manager for the UK and ROI, followed by subsequent positions as Corporate and Automotive Manager, Strategic Manager UK and ROI, and European Sales Director for Mapping Technologies. Prior to TomTom, Cottage worked at Epson as Distribution Sales Manager and at CHS Electronics as Sales Manager.
Education and Expertise
Darren Cottage attended Guildford College of Technology from 1990 to 1993. His educational background provided a strong foundation for his long-standing career in sales and partner management. Cottage also completed his secondary education at Winston Churchill Secondary School, where he studied from 1986 to 1990.
Achievements
During his tenure at TomTom, Darren Cottage has significantly increased contracted long-term revenue with partners by over 72% in the past three years. He also implemented the first global inside sales team within TomTom's Location Technologies business. Additionally, Cottage manages a team of over 40 people responsible for sales, partner management, marketing, and customer support, contributing to generating over $150 million in revenue annually.