Feyona Van Middelaar
About Feyona Van Middelaar
Feyona Van Middelaar is an Associate Product Manager at TomTom, with extensive experience in data analytics and marketing.
Title
Feyona Van Middelaar currently holds the position of Associate Product Manager at TomTom. She has been in this role since 2021 in Amsterdam, Noord-Holland, Nederland.
Professional Experience at TomTom
Feyona has a progressive career at TomTom, starting as a User Analytics Research Intern in 2017 for 4 months. She then served as an Associate Business Analyst from 2017 to 2019 for 2 years. Following that, she became a Business Analyst for Navigation Products from 2019 to 2020 for 11 months. Feyona transitioned to the role of Associate Product Owner Data Unit from 2020 to 2021 for 1 year. Most recently, she has been working as an Associate Product Manager since 2021 in Amsterdam.
Previous Experience at METT and ChainConnection
Before TomTom, Feyona worked at METT, online samenwerken en eparticipatie, where she held several roles including Graduate Intern (marketing) in 2014 for 4 months, Marketing Advisor from 2014 to 2015 for 6 months, and Online Marketer from 2015 to 2016 for 1 year. At ChainConnection, she served as a Marketing Intern in 2012 for 5 months and as a Junior Marketer from 2012 to 2014 for 2 years in Utrecht, The Netherlands.
Education and Expertise
Feyona earned a Master of Arts (MA) in New Media and Digital Culture from Universiteit Utrecht, where she studied from 2016 to 2017. Prior to that, she completed a Premaster in New Media and Digital Culture from 2015 to 2016. She also holds a bachelor's degree in Communication & Media Design with a focus on marketing and concept development, which she obtained from 2010 to 2014.
Skills and Collaboration
Feyona Van Middelaar has over 4 years of experience working in multicultural and multidisciplinary teams, specifically focusing on start-up analytics products. She supports colleagues with data and analytics initiatives designed to drive user and business value. She is passionate about helping others achieve their business goals through analytics while prioritizing the privacy of end-users.