Frederick Macfarlane Evans 👾
About Frederick Macfarlane Evans 👾
Frederick Macfarlane Evans is a B2B Marketing Manager at TomTom with a diverse background in marketing, events, and SEO across various companies in Europe.
Current Role at TomTom
Frederick Macfarlane Evans has been serving as B2B Marketing Manager at TomTom since 2022 in the Amsterdam Area. In this role, he has contributed significantly to the company's demand generation marketing strategy and roadmap. He collaborates closely with key stakeholders to launch Account Based Marketing activities and acts as a Demand Generation consultant for the Sales and Product teams. Frederick also engages in testing and optimization throughout the lead's lifecycle, plays a crucial role in the digital transformation efforts, and identifies new tools and technology to support the demand generation objectives.
Web Platform Optimization at Eaton
From 2019 to 2022, Frederick Macfarlane Evans held the position of Web Platform Optimization Manager at Eaton in Amsterdam, North Holland, Netherlands. During his three-year tenure, he focused on improving Eaton's web platforms, enhancing user experience, and ensuring optimal online performance. His role involved implementing various strategies to optimize web content, site structure, and overall functionality.
Marketing Internships
Frederick has an extensive background in marketing through several internships. In 2018, he interned at Tesla in Paris, contributing to events management. Prior to that, he interned at TomTom in 2016 and 2017 as a Marketing, Events, and Communication Intern in Amsterdam. In 2015, Frederick worked as an SEO Intern at Spreadshirt in Berlin, and from 2014 to 2015, he was an SEO Intern at Barketing IMS GmbH in Berlin.
Educational Background
Frederick Macfarlane Evans holds an MSc in Marketing from the University of Hull, completed in 2018. He also earned a Bachelor in Business Administration from EBS Universität für Wirtschaft und Recht, finishing his degree in 2017. Additionally, Frederick has a Master's degree in Marketing and Management from KEDGE Business School, where he studied from 2012 to 2019.
Early Career and Other Roles
Frederick began his career with various roles that provided a broad range of experiences. In 2013-2014, he was the Responsable du Pôle Théâtre at Bureaux des Arts, Kedge Business School. He also worked briefly as a Barman at Hotel Kalypso in Crete in 2012.