Jamel Van Laarhoven
About Jamel Van Laarhoven
Jamel Van Laarhoven is the Sr. Global Events Manager at TomTom, with extensive experience in event management and marketing.
Sr. Global Events Manager at TomTom
Jamel Van Laarhoven has been serving as the Sr. Global Events Manager at TomTom since 2020. Based in Amsterdam, North Holland, Netherlands, Jamel has been instrumental in planning and executing global events for the company. In this role, he utilizes his expertise in crowd control and his strong background in the hospitality industry to ensure high-quality corporate events.
Head of Events at Brand New Live
From 2017 to 2020, Jamel Van Laarhoven worked as the Head of Events at Brand New Live in Hilversum. Here, he was responsible for overseeing the entire events department, managing large-scale events from inception to completion. His role required advanced skills in advertising and strategic marketing to drive successful event campaigns.
Sr. Project Manager at Quince
Between 2011 and 2017, Jamel held the position of Sr. Project Manager at Quince in Amsterdam. During his tenure, he managed numerous projects, leveraging his comprehensive experience in event planning and execution. Jamel's role involved coordinating detailed project elements and ensuring successful event outcomes.
Education and Specialization in Event Planning
Jamel Van Laarhoven has an academic background that includes specialized education in event planning and marketing. He studied at Hogeschool INHOLLAND Diemen, where he completed a six-year course in Meeting and Event Planning, earning a degree in Leisure Management. Additionally, Jamel attended Hoge School van Utrecht for a year, specializing in Marketing Management, and achieved a degree in Commerciele Economie.
Early Career and Event Management Roles
Jamel’s early career began at Moët Hennessy, where he worked as an Event & Marketing Trainee from 2005 to 2007. He then moved on to work at Signed By as an Event Manager from 2007 to 2009, followed by a role at Art of Dance as Online Marketing/Event Producer from 2009 to 2011. These roles allowed him to develop vital skills in event management and marketing strategies.