Julija Babre
About Julija Babre
Julija Babre is a Senior Product Marketing Manager at TomTom with extensive experience in product marketing, business development, and mobile app project management.
Senior Product Marketing Manager at TomTom
Julija Babre currently holds the position of Senior Product Marketing Manager at TomTom, a role she began in 2022 in the Netherlands. Her responsibilities include shaping marketing strategies, developing value propositions, and leveraging customer insights to drive business development. She applies her extensive skills in lead generation, sales enablement, and targeting strategies to support TomTom's objectives in the competitive GPS and navigation market.
Previous Roles at TomTom
Before becoming Senior Product Marketing Manager, Julija Babre served as Product Marketing Manager at TomTom from 2018 to 2022 in the Amsterdam area, Netherlands. During these four years, she contributed to product positioning, market analysis, and the creation of marketing personas for various campaigns. Her role involved developing tailored messaging for international markets and enhancing developer relations, particularly with Maps API and GIS technologies.
Philips Lighting Experience
Julija Babre's tenure at Philips Lighting included several roles, each reflecting a progression in responsibility and expertise. From 2017 to 2018, she was the Product Owner for the Dynalite control mobile application. Prior to that, she worked as a New Business Developer from 2014 to 2018 in Eindhoven, Netherlands, and as a New Business Development/Service Innovation intern from 2013 to 2014. Her responsibilities spanned mobile app project management, market analysis, and the use of customer insights for business growth.
Educational Background in International Business
Julija Babre has a comprehensive educational background in business administration and international management. She holds an MSc in International Management/CEMS from Rotterdam School of Management, Erasmus University (2012-2014), a degree in Business Administration from Toulouse Business School (2011-2012), and a Bachelor's degree in Business Administration: International Business and Management from Rijksuniversiteit Groningen (2009-2012). Additionally, she attended Copenhagen Business School, earning a CEMS degree in Business Administration and Innovation in 2013.
Growth Hacking Expertise
In 2018, Julija Babre further refined her marketing skills by completing a Growth Hacking crash course at Growth Tribe Academy over 11 months. This education focused on innovative marketing tactics, emphasizing rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.