Ketaki Chand
About Ketaki Chand
Ketaki Chand is the Head of Brand Strategy at TomTom, with extensive experience in brand strategy and marketing across various companies and roles.
Title at TomTom
Ketaki Chand currently holds the position of Head of Brand Strategy at TomTom. In addition to this role, she also serves as the Head of Brand Marketing - B2C. Her tenure at TomTom began in 2020, in Amsterdam, North Holland, Netherlands.
Experience as Independent Consultant
From 2019 to 2020, Ketaki Chand worked as a Brand Strategy and Creative Consultant. During this period, she operated as an independent consultant in the Amsterdam Area of the Netherlands. Her role involved providing strategic direction and creative input for various brand projects.
Position at MullenLowe Lintas Group
Ketaki Chand accrued extensive experience at MullenLowe Lintas Group in Gurgaon, India. She began her journey as a Creative - Copy from 2011 to 2012. Over the years, she held several strategic positions including Sr. Brand Planning Director (2015-2016), Associate Vice President - Strategic Planning (2016-2018), and Vice President - Strategic Planning in 2018. Her tenure at MullenLowe Lintas culminated in handling high-level strategy and brand planning roles.
Career Beginnings at FCB Interface
Ketaki Chand's early career was marked by her role as a Copywriter at FCB Interface from 2008 to 2011 in the Mumbai Area, India. This position helped her develop foundational skills in creative writing and brand communication.
Educational Background
Ketaki Chand's academic journey includes a Bachelor's degree in Psychology from Lady Shri Ram College For Women (2004-2007), a Master's degree in Media, Communications, and Cultural Theory from Goldsmiths, University of London (2007-2008), and a Master of Arts in New Media and Digital Culture from the University of Amsterdam (2018-2019). In 2021, she achieved a Mini MBA in Marketing from the Marketing Week Mini MBA with Mark Ritson.