Lars Wierda
About Lars Wierda
Lars Wierda is a Product Marketing Manager at TomTom, with extensive experience in marketing and account management roles within the company, as well as a background in copywriting and interior design.
Current Role at TomTom
Lars Wierda currently serves as the Product Marketing Manager at TomTom. He has held this position since 2021 in Amsterdam, Noord-Holland, Nederland. In this role, he is responsible for the go-to-market strategy for new propositions within TomTom's hardware portfolio. This includes products for cars, large vehicles, and riders. He focuses on maximizing the commercial potential of TomTom’s hardware line-up by developing and implementing creative marketing strategies.
Previous Experience at TomTom
Before becoming the Product Marketing Manager, Lars Wierda worked in several positions at TomTom. From 2018 to 2021, he was the Marketing Manager Benelux for the Consumer BU in Amsterdam. Prior to that, he served as the Account Manager NL from 2016 to 2018 and worked as a Customer Service Representative from 2010 to 2011. These roles gave him a broad perspective on consumer needs and market dynamics, enriching his marketing expertise.
Early Career
Lars Wierda began his professional career in a variety of roles. He worked as a Copywriter from 2014 to 2015 and as a Freelance Interior Designer from 2012 to 2013 in Amsterdam. He also completed an 11-month traineeship at Hans Philips Architect BNA in 2007. These early career experiences provided him with a solid foundation in both creative and technical aspects of marketing and design.
Educational Background
Lars Wierda has a diverse educational background. He holds a Bachelor's degree in Building Technology from the Hogeschool van Amsterdam and in Built Environment from the Amsterdam University of Applied Sciences, both earned between 2007 and 2010. He also studied at ROC Flevoland, Almere, where he achieved an MBO in Building Technology from 2003 to 2007. Additionally, he has completed specialized courses in consumer marketing and go-to-market strategy, including a NIMA B certification from SRM and a Go-To-Market certified master from the Product Marketing Alliance.