Lucija Drstvenšek
About Lucija Drstvenšek
Lucija Drstvenšek is a Senior Digital Marketer at TomTom in Amsterdam, specializing in enhancing user experience through qualitative and quantitative research methods.
Current Position at TomTom
Lucija Drstvenšek currently holds the position of Senior Digital Marketer at TomTom. She has been in this role since 2022, operating out of Amsterdam, North Holland, Netherlands. In this capacity, she utilizes her expertise in both qualitative and quantitative research methods to enhance the user experience on TomTom's digital platforms. Her responsibilities include conducting growth sprints and facilitating insights sessions aimed at optimizing user journeys on TomTom.com.
Previous Experience at TomTom
Prior to her current role, Lucija Drstvenšek served as a User Researcher at TomTom from 2020 to 2022. During this time, she focused on harnessing user feedback to improve product offerings. Additionally, she gained experience as a Consumer Insights Marketing Intern in 2020, working for six months in the Amsterdam Area. Her time in these roles equipped her with a deep understanding of user behavior and market trends.
Marketing Internships
Lucija Drstvenšek's early career includes notable internships that helped shape her marketing expertise. In 2019, she worked as a Marketing and Sales Intern at Icecat for five months in Amsterdam. This role provided her with hands-on experience in the dynamic field of marketing and sales. Before that, she worked as a Real Estate Assistant at Mesto nepremičnin, a real estate agency in Ljubljana, Slovenia, from 2018 to 2019.
Educational Background
Lucija Drstvenšek's academic journey is rooted in marketing. She earned her Bachelor's degree in Marketing from the University of Ljubljana, Faculty of Economics, from 2014 to 2017. Following this, she pursued a Master's degree in Marketing at the same institution, completing it from 2017 to 2021. Additionally, she participated in a student exchange program with Queensland University of Technology (QUT) in 2018, focusing on marketing during her 11-month tenure. She also holds a High School Diploma from Gimnazija Poljane, obtained between 2009 and 2013.
Skills and Expertise
Lucija Drstvenšek's expertise lies in combining both qualitative and quantitative research methods to enhance user experience. She excels at conducting growth sprints and idea sessions, providing data-driven input to optimize user journeys on digital platforms. Her role involves facilitating insightful sessions across various departments to drive improvements in user experience at TomTom.