Nicklaus Sy
About Nicklaus Sy
Nicklaus Sy is the Product Marketing Lead for New Maps and SaaS Portfolio at TomTom, with extensive experience in product marketing and brand management across various industries.
Current Role at TomTom
Nicklaus Sy currently serves as Product Marketing Lead for TomTom's New Maps and SaaS Portfolio, a position he has held since 2023. His primary responsibilities include leading the go-to-market strategy and positioning for TomTom's Orbis maps portfolio. This portfolio comprises data, APIs, SDKs, and platform solutions specifically designed for the Automotive industry, SMB, and Enterprise sectors. Based in Amsterdam, North Holland, Netherlands, he utilizes his extensive experience to drive the sales and marketing efforts of TomTom's innovative mapping solutions.
Previous Experience at TomTom
Before his current role, Nicklaus Sy was TomTom's Senior Manager of Product Marketing for B2B SaaS from 2021 to 2023. During this tenure, he was instrumental in advancing the company's product marketing strategies and played a crucial role in promoting TomTom’s SaaS offerings. His efforts were directed towards enhancing TomTom's visibility and market position within the B2B sector, leveraging his skills in launching new products and features across global markets.
Past Positions in the Tech and FMCG Sectors
Nicklaus Sy has a diverse professional background with extensive experience at major companies. From 2019 to 2021, he worked at Booking.com as a Product Marketing Manager, focusing on the API and Partner Portal. From 2016 to 2019, he was the Global Category Lead, Consumer Fragrances Go-to-Market at International Flavors & Fragrances. Prior to that, he spent significant time at Procter & Gamble, where he held multiple roles including Brand Director for SK-II Prestige Beauty and Senior Brand Manager for Downy Southeast Asia.
Educational Background
Nicklaus Sy earned his MBA with Honors from The University of Chicago Booth School of Business, where he studied from 2014 to 2016. He also holds a Bachelor of Science in Chemical Engineering, Summa Cum Laude, from De La Salle University, completed in 2004. Additionally, he was an ASEAN Fellow at the Faculty of Engineering at the National University of Singapore in 2003. His academic achievements have equipped him with a solid foundation in both technical and business disciplines.
Expertise in Product Launch and Market Expansion
Throughout his career, Nicklaus Sy has demonstrated significant expertise in launching new products and features across multiple global markets, including Europe, North America, and Asia. He has a proven track record in creating and developing new brands, particularly in the FMCG and SaaS industries. His strategic insights and hands-on experience have contributed to the successful expansion of product lines, reinforcing brand positions and driving growth in diverse market environments.