Paul Forsyth
About Paul Forsyth
Paul Forsyth is the Head of Design for Brand Experience at TomTom, with extensive experience in art direction and creative strategy.
Company
Paul Forsyth is currently working at TomTom as the Head of Design for Brand Experience. He has been with the company since 2016, holding various roles including Head of Brand Design and Senior Art Director. TomTom is based in the Amsterdam Area, Netherlands.
Title
Paul Forsyth holds the title of Head of Design for Brand Experience at TomTom. His role involves overseeing the visual identity and ensuring consistent brand representation across various mediums.
Education and Expertise
Paul Forsyth studied Graphic Design & Typography at the London College of Printing, achieving a Bachelor of Arts (B.A.) degree. He has extensive experience in art direction, creative strategy, and typography, having worked with several notable companies and agencies over the years.
Professional Background
Paul Forsyth has a rich professional background, including positions at TomTom, Freelance Design Grammar, SGS Europe for Philips, Callaway Golf, Marketing Drive, OgilvyOne Worldwide, Leo Burnett, WCRS, Lowe Lintas and Partners, and Ogilvy & Mather. His roles have varied from Art Director to Senior Art Director and Creative Director.
Achievements
Paul Forsyth is responsible for developing a global training program to educate employees on brand guidelines. He has substantial cross-functional collaboration experience and establishes strong partnerships with external creatives and design agencies. Additionally, he develops KPIs to track and measure the impact of design on business results, ensuring all visual communication enhances the company’s brand image.