Ruben Presencio
About Ruben Presencio
Ruben Presencio is an Online Sales Manager at TomTom, specializing in e-commerce and CRM campaigns in the Amsterdam Area, Netherlands.
Current Role at TomTom
Ruben Presencio is currently serving as the Online Sales Manager for e-Commerce at TomTom. He has held this role since 2012 and is based in the Amsterdam Area, Netherlands. In this position, Ruben successfully manages a multi-million euro business through the execution and monitoring of personalized CRM campaigns. His work includes managing sales channels and exceeding targets through SEA, affiliate marketing, and online display advertising strategies.
Previous Experience at TomTom
Before his current role, Ruben Presencio held several positions at TomTom. From 2010 to 2012, he worked as a Lifecycle Specialist, focusing on customer relationship management over product lifecycles. Prior to that, he was a CRM Analyst from 2009 to 2010, concentrating on customer data analysis to inform business decisions. Additionally, he served as a Service Delivery Manager for Content and Services from 2008 to 2009. Each role was based in the Amsterdam Area, Netherlands.
Sales Channel Expertise
Ruben Presencio has a deep understanding of various sales channels, significantly contributing to his role at TomTom. His expertise includes search engine advertising (SEA), affiliate marketing, and online display advertising. This knowledge allows him to exceed sales targets consistently. By leveraging these channels, he enhances the company's online sales performance and drives significant revenue growth.
Retention and Conversion Strategies
In his role as Online Sales Manager, Ruben Presencio focuses on retention and conversion marketing strategies. He employs personalized CRM campaigns to retain existing customers and convert prospects into buyers. His analytical skills enable him to identify potential gaps or opportunities quickly, allowing for timely adjustments to marketing strategies that optimize sales performance.