Ruben Wesselink
About Ruben Wesselink
Ruben Wesselink is an Automotive UX (Design) Researcher at TomTom, specializing in simplifying user experiences through design solutions and strategic research projects globally.
Title
Ruben Wesselink currently holds the position of Automotive UX (Design) Researcher at TomTom. His role involves leading navigation and infotainment-related research projects and making strategic decisions that impact teams globally.
Employment History
Ruben has been working at TomTom since 2018 as an Automotive UX (Design) Researcher. Prior to TomTom, Ruben worked at Philips Lighting Research as a User Experience Research Specialist from 2015 to 2018. He also completed his graduation project there in 2015. Additionally, Ruben has professional experience as a UI/UX Designer at Touchwonders from 2011 to 2013 and held various roles from 2005 to 2015 in Utrecht.
Educational Background
Ruben Wesselink holds a Master's Degree in Design & Innovation from Danmarks Tekniske Universitet, completed in 2014. He also earned a Master's Degree in Human Technology Interaction from Eindhoven University of Technology between 2013 and 2015. Before that, Ruben completed a one-year program in Innovation Sciences at the same university. He holds a Bachelor of ICT in Media, Design, Communication from HAN University of Applied Sciences (2007-2011) and graduated with a HAVO NT diploma in Science & Engineering from Ulenhof College in 2007.
Research Methods and Specializations
Ruben Wesselink utilizes a variety of research methods, including drive-alongs, competitor reviews, usability testing, and eye tracking, to derive insights into users’ interactions with technology. He specializes in simplifying user experiences through design solutions by closely observing and testing human behavior.
Global and Strategic Contributions
In his role at TomTom, Ruben Wesselink has contributed significantly to strategic projects that affect global teams in Detroit, Taipei, and Tokyo. He focuses on topics ranging from iconography in user interfaces to crucial areas like Safety, Electric Vehicles (EV), and Advanced Driver Assistance Systems (ADAS). Ruben also collaborates with local agencies to address cultural and language barriers in research execution.