Sakshi Sharma
About Sakshi Sharma
Sakshi Sharma is a Digital Marketeer at TomTom with extensive experience in digital marketing, CRM operations, and marketing automation.
Current Position at TomTom
Sakshi Sharma currently serves as a Digital Marketeer at TomTom, based in Amsterdam, North Holland, Netherlands. She began this role in 2021, leveraging her expertise in optimizing digital user journeys to enhance customer experience and engagement. Her responsibilities likely include implementing and managing digital marketing campaigns, utilizing tools like Salesforce Pardot for marketing automation, and employing Google Analytics to derive data-driven insights.
Prior Experience at TomTom
Before becoming Digital Marketeer, Sakshi worked as a CRM Campaign Intern at TomTom in 2021 for six months. During her internship, she gained valuable experience in CRM operations, managing customer relationships, and improving marketing strategies. This role allowed her to support the development and execution of CRM campaigns, which prepared her for her current full-time position.
Educational Background
Sakshi Sharma has a robust educational background in Marketing and Business Administration. She earned her Master's degree in Marketing from Rotterdam School of Management, Erasmus University, and completed a Pre-Master Programme in Marketing at the University of Groningen. Additionally, Sakshi holds a Bachelor's Degree in Business Administration and Management from the University of Toronto. This diverse range of education has equipped her with a strong foundation in marketing principles and business strategies.
Early Career and Internships
Sakshi has accumulated a diverse array of professional experiences through various internships across different regions and industries. Highlights include roles such as SEM Intern at Reprise Digital in Toronto (2018), Community Engagement Activity Assistant at the University of Toronto (2017-2018), and Brand Service Intern at MullenLowe Lintas Group in New Delhi (2016). These positions provided Sakshi with a well-rounded perspective on marketing, community engagement, and business development.
Technical Expertise and Skills
Sakshi Sharma possesses strong technical expertise in several key areas relevant to digital marketing. Her skills in CRM operations are essential for managing customer relationships and improving marketing strategies. She utilizes Salesforce Pardot for marketing automation and Google Analytics to gather and analyze data, aiding in the optimization of marketing efforts. Additionally, her interest in sustainability and the shared economy reflects a forward-thinking approach to modern marketing challenges.