Sandra (San) Van Vreedendaal
About Sandra (San) Van Vreedendaal
Sandra (San) Van Vreedendaal is the Vice President of Global Marketing Communications at TomTom, with extensive experience in corporate communications across various global companies.
Current Role at TomTom
Sandra Van Vreedendaal currently serves as Vice President, Global Marketing Communications at TomTom. She has been in this role since 2018. Sandra oversees the global marketing communications strategy of the company from Amsterdam, Netherlands. Her focus has been on shaping TomTom's reputation as a leading location technology specialist. Sandra has restructured a fragmented team across multiple countries to build an integrated global communications and events function.
Previous Experience at Global Reporting Initiative (GRI)
Before joining TomTom, Sandra worked at Global Reporting Initiative (GRI) as the Chief Communications Officer for nine months in 2017-2018. In this role, she was responsible for overseeing the organization's global communications strategy from the Amsterdam Area, Netherlands.
Career at The Walt Disney Company
Sandra Van Vreedendaal spent a significant portion of her career at The Walt Disney Company, holding multiple high-profile roles. She started as Director, Corporate Communications, Walt Disney Internet Group EMEA in 2006 and transitioned to Director, Corporate Communications the same year. She then served as Vice President, Communications, Consumer Products, and Retail EMEA from 2007 to 2012, and as Vice President, EMEA Regional Communications from 2013 to 2015. During her time at Disney, she was based in London, United Kingdom.
Educational Background
Sandra Van Vreedendaal studied at The Manchester Metropolitan University in the UK, where she earned a Bachelor’s Degree in Creative Arts. She attended the university from 1986 to 1989.
Early Career and Various Roles
Sandra's early career includes roles at Brodeur Public Relations, where she served as an Account Manager from 1994 to 1996, and at Cisco Systems as a PR Manager, EMEA, from 1996 to 1997. She also worked at 3Com as Corporate Communications Director, EMEA, APAC, LatAm and Canada from 1998 to 2005. She then moved to The Walt Disney Company, holding various senior communications roles before transitioning to positions at Sanoma, iMax Corporate Communications, and GRI.