Stefanija Najdovska

Stefanija Najdovska

Lead Experience Designer @ TomTom

About Stefanija Najdovska

Stefanija Najdovska is the Lead Experience Designer at TomTom, with over a decade of experience in UX/UI design, service, and information design.

Lead Experience Designer at TomTom

Stefanija Najdovska has served as the Lead Experience Designer at TomTom since 2020. She is based in Eindhoven, North Brabant, Netherlands. In her role, Stefanija is deeply involved in cross-team and cross-product initiatives such as mentorship, the Interaction Design guild, and the design system at TomTom. Her primary focus at the company is on the development of RoadCheck, a B2B web tool designed to manage automated driving functions for car manufacturers. Stefanija advocates for the concept of invisible design, which emphasizes functionality and seamless user experiences.

Previous Experience at Various Companies

Stefanija Najdovska has a rich history of professional experience in UX/UI and interaction design. She worked at Value Partners as a Senior Interaction and Service Designer from 2018 to 2020, and at Exage S.p.A. as a Senior User Experience Designer from 2017 to 2018, both in the Milan Area, Italy. From 2013 to 2017, she was the Lead Interaction and Visual Designer at MEEM Memory Ltd, operating across Milan, Italy; London, UK; and Bangalore, India. She also held the role of Lead Interaction and Visual Designer at +plugg srl from 2011 to 2013 in Milan and was a Creative Designer at Ground Control in 2011.

Educational Background and Credentials

Stefanija Najdovska's educational background includes a Master of Arts (M.A.) in Interaction Design from Domus Academy (2010-2011) and an Exchange program in Communication Design at Pratt Institute (2008-2009). She earned a Bachelor's degree in Product Design from Gerrit Rietveld Academie Amsterdam (2005-2010). Earlier, she studied Interior and Furniture Design at DSUPU Lazar Licenoski, obtaining a Technician qualification from 2001 to 2005.

Broad Teaching Experience

Stefanija Najdovska also contributed to academia as a Visiting Lecturer at various schools and universities in the Milan Area, Italy, from 2014 to 2020. Through these roles, she has imparted knowledge and practical skills in design to numerous students, reflecting her commitment to the education and development of future designers.

Involvement in Design Initiatives and Advocacy

Throughout her career, Stefanija Najdovska has been actively involved in various design initiatives and advocacy. She has participated in cross-team and cross-product efforts at TomTom, including mentorship programs and the Interaction Design guild. Her work focuses on creating effective design systems, and she is a proponent of invisible design, which prioritizes functionality and seamless user experiences over aesthetics. This approach underscores her dedication to improving user interactions with digital products.

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