Tim Krug
About Tim Krug
Tim Krug is the Country Manager for Austria and Switzerland at TomTom, with extensive experience in account management and strategic market positioning.
Company
Tim Krug is currently employed at TomTom, where he serves as the Country Manager for Austria and Switzerland. His tenure at TomTom started in 2015 as a Senior Account Manager for Retail Germany.
Title
Tim Krug holds the position of Country Manager for Austria and Switzerland (CH AT) at TomTom. Prior to this role, he was a Senior Account Manager for Retail Germany at the same company.
Education and Expertise
Tim Krug holds a Bachelor of Arts in Marketing, Purchasing, and Logistics from Hochschule Niederrhein, where he studied from 2008 to 2012. He also earned a qualification as a Kaufmann für Bürokommunikation from Berufskolleg Kaufmannsschule der Stadt Krefeld, where he studied from 2001 to 2004.
Background
Before joining TomTom, Tim Krug worked at Canon Deutschland GmbH in various capacities, including Key Account Manager for Corporate & International Accounts, CIG Account Manager, and Pricing Co-ordinator. His previous experience also includes a role as Junior Category Manager at Fressnapf Tiernahrungs GmbH.
Achievements
Tim Krug has successfully optimized the digital transformation of TomTom's operations in Austria and Switzerland, leading to significantly increased profitability. He re-established TomTom as a premium brand in these markets through strategic market positioning and developed tailored go-to-market strategies, enhancing market penetration. He renegotiated existing agreements profitably and expanded TomTom's business by acquiring new customers. Additionally, he managed to maintain and expand market shares by restructuring the distribution model profitably and held management responsibility for two sales representatives in Austria.