Violeta (Violet) S.
About Violeta (Violet) S.
Violeta (Violet) S. is the Head of Regional Marketing for the Americas at TomTom and a passionate science fiction and fantasy writer.
Company
Violeta currently holds the position of Head of Regional Marketing for the Americas at TomTom. Her tenure at the company began in 2023. TomTom has provided her with a platform to harness her extensive marketing experience to drive marketing initiatives across the Americas region.
Title
Violeta is Head of Regional Marketing for the Americas at TomTom. In this role, she is responsible for overseeing marketing strategies and operations across one of the company's significant geographical regions.
Education and Expertise
Violeta holds a Bachelor of Science degree with a concentration in Advertising from Empire State University. She also completed Advanced Entrepreneurship studies at Stanford University. Additionally, she pursued Urban Anthropology at The Graduate Center, City University of New York, reflecting her diverse academic background and multifaceted expertise in both marketing and anthropology.
Professional Background
Before joining TomTom, Violeta served as Senior Marketing Manager for Global Account-Based Marketing (ABM) at KellyOCG from 2020 to 2023. She held the same position at ebbo between 2018 and 2020. Additionally, she worked as a Digital Marketing Consultant at Creative Vee Marketing and as an Account Director at Evite. Her earlier career included roles as Sales Director at Voltari and Account Director and Advertising Account Executive at Financial Times.
Achievements in Marketing
In her various roles, Violeta has led initiatives in marketing automation, paid media, email marketing, content syndication, and martech. Her experience spans over 15 years in marketing, during which she consistently bridged the gap between marketing, sales, and customer success. She aims to deliver innovative solutions that drive business growth through impactful marketing strategies.