Yasser Munir
About Yasser Munir
Yasser Munir is the Lead Data Analyst at TomTom, with extensive experience in digital marketing and data analytics across various companies in the Netherlands and beyond.
Lead Data Analyst at TomTom
Yasser Munir has held the position of Lead Data Analyst at TomTom in Amsterdam, North Holland, Netherlands since 2021. In this role, he is responsible for overseeing data analysis processes, utilizing his extensive expertise in advanced data analytic tools. His work involves analyzing complex data to drive informed decision-making within the company.
Senior Web Analyst at TomTom
Before assuming his role as Lead Data Analyst, Yasser Munir worked at TomTom as a Senior Web Analyst from 2019 to 2021. Based in the Amsterdam Area, Netherlands, he was involved in web analytics and data collection to improve online presence and user experience. His proficiency in digital analytics played a crucial role in optimizing TomTom's digital strategies.
Digital Marketing Roles at DPG Media
Yasser Munir held several positions at DPG Media, including Digital Marketing Manager Reclamefolder.nl for four months in 2019 and Digital Marketing Specialist Reclamefolder.nl from 2018 to 2019. In these roles, he focused on enhancing digital marketing campaigns and strategies within the Amsterdam Area, Netherlands, leveraging his skills in digital marketing to drive engagement and growth.
Education in Business and Management
Yasser Munir has a diverse educational background in business and management. He earned a Bachelor of Business Administration (BBA) in International Business from Akita International University in 2012. Additionally, he obtained another BBA in International Business and Management Studies from Arnhem Business School, where he studied from 2010 to 2014. Earlier in his academic journey, he studied Hospitality Entrepreneur and Management at HotelSchool - The Hague, achieving an MBO from 2004 to 2008.
Expertise in Data Analytic Tools and Reporting
Yasser Munir is skilled in using advanced data analytic tools such as Contentsquare and Mopinion for data collection and analysis. He has implemented A/B testing strategies using tools like SiteSpect and Optimizely. Additionally, he is proficient in data visualization tools such as Google Data Studio, Tableau, and PowerBI, creating insightful reports. He also has extensive experience managing data collection through platforms like Google Tag Manager and Tealium.