Kiley Thompson
About Kiley Thompson
Kiley Thompson serves as the Director of Content Marketing at Torc Robotics, where she employs AI to enhance copy and content across various channels. With a strong background in marketing and a dual degree in English from Virginia Tech, she has held several key positions in the industry, including VP of Marketing at Smart College Visit and Associate Marketing Manager at Spectrum Brands.
Work at Torc Robotics
Kiley Thompson serves as the Director of Content Marketing at Torc Robotics, a position she has held since 2022. In this role, she utilizes artificial intelligence to optimize copy and content across multiple channels. Thompson guides a team that includes a graphic designer, editor, and videographer to produce branded content. She has implemented significant initiatives, such as a web and SEO refresh that resulted in the brand achieving #1 rankings in organic SEO within six months. Additionally, she introduced the first Brand Visual & Voice Guidelines and led the activation of new messaging tactics, contributing to a fourfold increase in web traffic over six months.
Education and Expertise
Kiley Thompson earned a Bachelor of Arts in English from Virginia Tech, completing her studies from 1990 to 1994. She furthered her education at the same institution, obtaining a Master of Arts in English Literature from 1995 to 1997. Her academic background provides a strong foundation for her career in content marketing and communications. Thompson's expertise includes the application of AI in content optimization and strategic marketing, which she has developed through various roles in the industry.
Background
Before her current role at Torc Robotics, Kiley Thompson held several marketing positions across different organizations. She worked as the Vice President of Marketing at Smart College Visit, Inc. from 2016 to 2020. Prior to that, she served as the Associate Marketing Manager at Spectrum Brands, Inc. for seven years, from 2006 to 2013. Thompson also gained experience as the General Manager at Educational Media Company at Virginia Tech from 2015 to 2023 and as the Engagement Editor at Zap2it.com from 2013 to 2016. Her diverse background in marketing and management has equipped her with a comprehensive skill set.
Achievements
Throughout her career, Kiley Thompson has achieved notable successes in marketing and content strategy. At Torc Robotics, she led a web and SEO refresh that resulted in the brand achieving top rankings in organic search within six months. She also activated new messaging tactics that led to a significant increase in web traffic. Additionally, her introduction of Brand Visual & Voice Guidelines has established a cohesive brand identity for the company. Thompson's leadership in content marketing has contributed to the overall growth and visibility of the brands she has worked with.