Laura Catlin Hardeman, MBA
About Laura Catlin Hardeman, MBA
Laura Catlin Hardeman is the Vice President of Marketing at Tosca, where she has worked since 2023. She has extensive experience in marketing across various sectors, including B2B and B2C environments, and has held leadership roles in multiple organizations.
Current Role at Tosca
Laura Catlin Hardeman serves as the Vice President of Marketing at Tosca, a position she has held since 2023. In this role, she operates in a hybrid work environment in the United States. Her responsibilities include overseeing marketing strategies and initiatives that align with the company's goals.
Previous Experience at Plum
Before joining Tosca, Laura worked at Plum in various capacities. She served as Chief of Staff from 2020 to 2021 and as Head of Marketing from 2019 to 2020. During her time at Plum, she contributed to the company's marketing strategies and operational efficiency.
Education and Expertise
Laura holds an Executive Masters of Business Administration (MBA) from Georgia State University - J. Mack Robinson College of Business, which she completed from 2017 to 2019. She also earned a Bachelor of Business Administration (BBA) in Marketing from Kennesaw State University - Michael J. Coles College of Business, graduating in 2000. Her educational background supports her expertise in both B2B and B2C marketing environments.
Marketing Career Background
Laura has extensive experience in marketing, having held various roles across different organizations. Prior to her positions at Plum, she worked at Home Depot In-Home Services Provider Romanoff Renovations as Director of Marketing and Customer Experience from 2012 to 2020. She also served as Marketing Manager for the Secure Division at Equifax in 2000. Her career spans start-ups, established companies, and nonprofits.
Team Building and Management Skills
Laura has demonstrated expertise in building high-performance teams that function effectively in both remote and in-office settings. Her leadership skills have been instrumental in fostering collaboration and productivity within diverse marketing teams.