Sylvie Van Aerschot
About Sylvie Van Aerschot
Sylvie Van Aerschot is the Marketing Director EMEA at Tosca, with over 20 years of experience in marketing across various sectors. Her previous roles include positions at Akzo Nobel Decorative Coatings, PepsiCo, and Huntsman Corporation, showcasing her expertise in both B2B and B2B2C marketing.
Current Role at Tosca
Sylvie Van Aerschot serves as the Marketing Director EMEA at Tosca, a position she has held since 2021. Based in Antwerp, Flemish Region, Belgium, she is responsible for overseeing marketing strategies across the EMEA region. Her role involves managing diverse marketing initiatives and enhancing brand visibility in various markets.
Previous Experience at Akzo Nobel Decorative Coatings
Van Aerschot worked at Akzo Nobel Decorative Coatings for a total of eight years. She served as the Marketing Manager B2B Belgium from 2005 to 2011, followed by a role as Marketing Manager B2B BENELUX from 2011 to 2013. Her tenure in Vilvoorde and Sassenheim focused on developing marketing strategies tailored to the B2B sector.
Experience at PepsiCo - Tropicana
Van Aerschot's career includes significant experience at PepsiCo - Tropicana, where she held various roles from 1998 to 2005. She began as a Junior Brand Manager for Benelux Tropicana, later becoming Brand Manager for Looza Benelux and Retail and Horeca. Her responsibilities included managing brand strategies and expanding market presence in Belgium and the Netherlands.
Background and Education
Sylvie Van Aerschot studied at EHSAL in Brussels, where she earned a degree in Commercial Engineering from 1990 to 1996. She furthered her education at Haute Ecole 'Groupe ICHEC - ISC Saint-Louis - ISFSC', Bruxelles, achieving a Master Degree in Intercultural Management Education in 1997. This academic background supports her extensive marketing career.
Professional Skills and Expertise
With over 20 years of marketing experience in both B2B and B2B2C sectors, Van Aerschot possesses strong interpersonal and communication skills. Her international exposure enhances her ability to manage marketing strategies across diverse markets. She demonstrates excellence in team management and relationship building, contributing to effective leadership in her roles.