Heather Sullivan
About Heather Sullivan
Heather Sullivan serves as the Head of Marketing at TotalTek, bringing extensive experience in marketing across various companies. She holds a BA in Finance/International Banking from the University of West Georgia and has expertise in demand generation, marketing communication, and strategic planning.
Current Role at TotalTek
Heather Sullivan serves as the Head of Marketing at TotalTek, a position she has held since 2024. In this role, she is responsible for overseeing marketing strategies and initiatives that align with the company's goals. Her expertise in demand generation and marketing communication plays a crucial role in driving TotalTek's marketing efforts.
Previous Experience in Marketing Leadership
Prior to her current role, Heather Sullivan held various marketing leadership positions. She was the Regional Marketing Director at Rimini Street from 2021 to 2022. She also served as the Director of Revenue Marketing at BrightPlan for 10 months in 2023. Her experience includes significant roles at RingCentral, where she worked as Director of Enterprise Field Marketing and Sr. Marketing Manager, focusing on account-based marketing strategies.
Educational Background and Certifications
Heather Sullivan earned a Bachelor of Arts degree in Finance and International Banking from the University of West Georgia. She has furthered her education with certifications in Marketing Automation from HubSpot Academy, as well as studies in social media management and eMarketing. She is a certified ABM Strategist, highlighting her expertise in account-based marketing.
Expertise in Marketing Strategy and Demand Generation
Heather Sullivan possesses extensive expertise in strategic and creative planning for marketing communication, branding, and demand generation campaigns. She has a strong background in ROI analysis and go-to-market planning, which supports her ability to create effective marketing strategies. Her skills include multi-channel integrated demand generation and global communications.
Experience in Corporate Communications
Heather Sullivan has a background in corporate communications, having worked as the Director of Corporate Communications at Intelliden Inc., an IBM Company, from 2007 to 2010. This role contributed to her understanding of brand messaging and engagement strategies, further enhancing her capabilities in marketing.