Abhishek Anjanappa
About Abhishek Anjanappa
Abhishek Anjanappa serves as the Chief Marketing Officer at TouchBistro, bringing extensive experience in marketing and operations from previous roles at Quotient Technology Inc., J.P. Morgan, eBay, and Revinate.
Work at TouchBistro
Abhishek Anjanappa serves as the Chief Marketing Officer (CMO) at TouchBistro, a position he has held since 2022. In this role, he is responsible for overseeing the marketing strategies and initiatives of the company, which operates in both the United States and Canada. His leadership focuses on enhancing customer engagement and driving growth within the restaurant management software sector.
Previous Experience at Quotient Technology Inc.
Anjanappa worked at Quotient Technology Inc. for a total of nine years across different roles. He initially served as the Senior Director of Marketing and Operations from 2011 to 2016, followed by a tenure as Senior Vice President of Marketing and Business Operations from 2016 to 2020. During his time at Quotient, he contributed to various marketing strategies and operational improvements in Mountain View, California.
Background in Marketing Analytics
Anjanappa has a strong background in marketing analytics, having worked as the Lead Analyst/Manager at J.P. Morgan from 2005 to 2008. He further developed his analytical skills at eBay, where he served as Manager of Credit Analytics for PayPal from 2008 to 2011. His experience in these roles provided him with a solid foundation in data-driven marketing strategies.
Education and Expertise
Abhishek Anjanappa holds a Master's degree in Decision Sciences from West Virginia University, which he completed from 2000 to 2002. He also earned a Bachelor of Science in Electronic and Communication from Sir M Visvesvaraya Institute of Technology in Bangalore, where he studied from 1995 to 1999. His educational background supports his expertise in developing go-to-market strategies for various digital and eCommerce products.
Achievements in Business Operations
Throughout his career, Anjanappa has consistently delivered over 20% growth through mergers and acquisitions, internal expansion, and revenue plans. He has managed business operations, data, and analytics functions, which include revenue, sales, marketing, and finance operations. His leadership has been instrumental in driving growth in the e-commerce sector and enhancing customer acquisition and retention strategies.