Alicia De Boer
About Alicia De Boer
Alicia De Boer is the Director of Product Commercialization and Partnerships at TouchBistro, where she has worked since 2022. She has a background in public relations and extensive experience in marketing and business development within the financial services sector.
Current Role at TouchBistro
Alicia De Boer serves as the Director of Product Commercialization and Partnerships at TouchBistro, a position she has held since 2022. In this role, she focuses on driving product commercialization strategies and fostering partnerships that enhance the company's offerings. Her leadership is instrumental in aligning product development with market needs.
Previous Experience at TouchBistro
Prior to her current role, Alicia De Boer worked at TouchBistro as the Senior Product Marketing & Partnerships Manager from 2021 to 2022. She also held the position of Integrated Partnerships Manager from 2020 to 2021. In these roles, she developed marketing strategies and managed partnerships that contributed to the company's growth.
Career at RBC
Alicia De Boer has extensive experience in the financial services industry, particularly through her tenure at RBC. She held various positions, including Senior Manager of Loyalty Partnerships, Global Rewards & Loyalty from 2016 to 2020, and Senior Manager of Enterprise Transformation & Capabilities from 2018 to 2020. Her roles at RBC spanned marketing, corporate citizenship, and brand communications.
Educational Background
Alicia De Boer studied at Western University, where she earned an Honours Specialization BA in Media, Information & Technoculture from 2007 to 2011. She furthered her education at Humber College, obtaining a Post-Graduate Certificate in Public Relations from 2011 to 2012. Her academic background supports her expertise in marketing and communications.
Leadership Style and Professional Development
Alicia De Boer possesses a strong leadership style characterized by energy and goal orientation. She has held progressively senior roles in marketing, product, and business development, showcasing a strong career trajectory. Her experience reflects a commitment to professional growth and effective team leadership.