Helena Rati
About Helena Rati
Helena Rati is a Senior Director of Sales Operations at TouchBistro, with a decade of experience in operations and marketing across various sectors. She has held multiple roles at TouchBistro and MaRS Discovery District, and she holds an MBA from McGill University.
Current Role at TouchBistro
Helena Rati serves as the Senior Director of Sales Operations at TouchBistro, a position she has held since 2024. In this role, she oversees the sales operations team, focusing on optimizing processes and enhancing sales strategies. Her extensive experience in operations and marketing supports her leadership in driving sales performance and operational efficiency.
Previous Experience at TouchBistro
Helena Rati has held multiple positions at TouchBistro, starting as the Sr. Manager of Merchant Strategy & Data Operations from 2021 to 2022. She then progressed to Director of Sales Operations from 2022 to 2023. Her journey at TouchBistro reflects her capability in managing diverse operational functions and her commitment to the company's growth.
Background in Corporate Development and Operations
Helena Rati has a solid background in corporate development and operations management, particularly during her tenure at MaRS Discovery District. She worked as Senior Manager of Corporate Development for four months in 2021 and previously served as Operations Manager from 2019 to 2021. Additionally, she was a Senior Associate in Operations & Communications at the Advanced Energy Centre from 2018 to 2019.
Educational Qualifications
Helena Rati earned her Master of Business Administration (MBA) from McGill University's Desautels Faculty of Management, specializing in Marketing and Strategy from 2016 to 2018. She also holds a Bachelor's degree in Marketing and Communication from ESPM Escola Superior de Propaganda e Marketing, where she studied from 2006 to 2009. Furthermore, she pursued Applied Consumer Science at ESPM from 2013 to 2014.
Professional Experience in Marketing and Communications
Helena Rati has over a decade of experience in marketing and communications, with roles in Brazil and Canada. She worked as a Communications Analyst at Mais Diferenças and as a Senior Communications Analyst at AFIP | Instituto do Sono. Her early career included an internship in Internal Communications at IBM and a Marketing Intern role at Pharmascience, showcasing her diverse skill set in various sectors.