Katherine Pendrill
About Katherine Pendrill
Katherine Pendrill is a Senior Manager of Content Marketing at TouchBistro, where she focuses on the food and restaurant industry. She has a diverse background in content marketing and communications, with previous roles at various organizations, including Trend Hunter and Queen's University.
Current Role at TouchBistro
Katherine Pendrill serves as the Senior Manager of Content Marketing at TouchBistro, a position she has held since 2024. In this role, she oversees the content marketing strategy and execution, focusing on enhancing brand visibility and engagement within the restaurant industry. Her responsibilities include managing content creation, optimizing marketing campaigns, and analyzing performance metrics to drive growth.
Previous Experience at TouchBistro
Prior to her current role, Katherine worked at TouchBistro as the Manager of Content Marketing from 2021 to 2024. During this time, she developed and implemented content strategies that contributed to the company's marketing objectives. She initially joined TouchBistro as a Content Marketing Specialist in 2019, where she focused on creating engaging content tailored for the restaurant sector.
Education and Expertise
Katherine Pendrill holds a Bachelor's Degree in History and Political Science from the University of Guelph, which she completed from 2009 to 2013. She furthered her education by obtaining a Master's Degree in Global Development Studies from Queen's University in 2014. Additionally, she studied at OCAD University, where she completed a Continuing Studies program in Introduction to Adobe Photoshop in 2019.
Authorship and Publications
Katherine has authored numerous industry reports and articles focused on restaurant trends and marketing strategies. Notable works include the 'New York City Restaurant Trends: 2024 Industry Report' and the '2024 Canadian Diner Trends Report.' She has also written articles on various topics, such as restaurant loyalty programs, reputation management, and marketing techniques, contributing valuable insights to the food and restaurant industry.
Career Background
Katherine's career spans various roles in content marketing and communications. Before her tenure at TouchBistro, she worked at Trend Hunter as a Senior Marketing & Communications Specialist and as a Research Writer & Publicity Coordinator. She also held positions at Miami Ad School Toronto, Knit People, and the Ontario Ministry of Health and Long-Term Care. Her diverse experience has equipped her with a strong foundation in content creation and marketing strategies.