Amanda Elliott
About Amanda Elliott
Amanda Elliott serves as the VP of Digital Marketing Operations Senior Manager at TowneBank, where she oversees location data management and optimization. She holds a Master's degree in Digital Marketing from Wake Forest University and has extensive experience in eChannel marketing and operations.
Current Role at TowneBank
Amanda Elliott serves as the VP, Digital Marketing Operations Senior Manager at TowneBank, a position she has held since 2017. In this role, she oversees digital marketing strategies and operations, focusing on optimizing paid search ads and landing pages to enhance conversion rates across various campaigns. Additionally, she manages the design and content marketing for TowneBank.com, ensuring that the website effectively communicates the bank's offerings and values.
Previous Experience at TowneBank
Amanda Elliott has a significant history with TowneBank, having worked in various roles since 2012. She served as the AVP, eChannel Marketing from 2012 to 2017, and later as the VP, eChannel Marketing & Retail Development Manager from 2014 to 2017. In these positions, she contributed to the bank's digital marketing efforts and played a key role in developing eChannel strategies that improved customer engagement and service delivery.
Experience at Q.E.D. Systems, Inc.
Before her tenure at TowneBank, Amanda Elliott worked as the Marketing Director at Q.E.D. Systems, Inc. for six months in 2011 and 2012. In this capacity, she was responsible for overseeing marketing initiatives and strategies, contributing to the company's visibility and outreach in the market.
Educational Background
Amanda Elliott holds a Bachelor of Arts in Communications from Virginia Wesleyan University, where she studied from 1997 to 2001. She is currently pursuing a Master's degree in Digital Marketing at Wake Forest University, with her studies spanning from 2023 to 2024. This educational background equips her with a strong foundation in both communication and digital marketing strategies.
Professional Development and Values
Amanda Elliott actively participates in TowneBank's Shared Values programs, which emphasize trust, mentorship, and openness to new ideas. She enjoys collaborating with operations and sales teams to understand system integrations and their effects on customer experience, reflecting her commitment to continuous improvement and professional development.