Ashlee Smith
About Ashlee Smith
Ashlee Smith serves as the Senior Vice President and Senior Digital Strategist at TowneBank, a position she has held since 2019. She has extensive experience in marketing and digital strategy, with a career spanning over two decades in various roles at TowneBank and E*TRADE Financial.
Work at TowneBank
Ashlee Smith has held multiple roles at TowneBank, starting as VP of Marketing from 2005 to 2008. She then served as SVP eChannel Marketing and Development from 2008 to 2017, focusing on digital marketing strategies. In 2018, she transitioned to the role of SVP eChannel Marketing - Special Projects for one year. Since 2019, she has been working as SVP, Senior Digital Strategist, where she continues to develop and implement digital strategies to enhance the bank's online presence.
Education and Expertise
Ashlee Smith earned her MBA from the University of North Carolina Wilmington, studying from 2003 to 2005. Prior to that, she completed her BA in Government at William & Mary from 1994 to 1998. Her educational background provides a strong foundation in both business management and government, contributing to her expertise in digital strategy and marketing.
Background
Ashlee Smith began her career in marketing with a role as a Marketing Intern in the Athletic Department at William & Mary from 1997 to 1998. She then worked at E*TRADE Financial in various marketing positions from 2000 to 2003, where she gained experience in online banking and strategic partnerships. Following her tenure at E*TRADE, she held a marketing director position at the Board Retailers Association before joining TowneBank.
Previous Work Experience
Before her current role at TowneBank, Ashlee Smith worked at E*TRADE Financial in several capacities, including Marketing Programs Manager for the Online Banking Division and Strategic Partnerships. Her experience also includes a position as Director of Marketing at the Board Retailers Association. This diverse background in financial services and marketing has equipped her with a comprehensive understanding of digital marketing strategies.