Carole Cohen
About Carole Cohen
Carole Cohen serves as the Senior Vice President and Director of Marketing Operations and Channel Management at TowneBank, where she has worked since 2017. With over thirty years of experience in marketing and product strategy, she has held leadership roles at various companies, including Kimberly Clark, Fiserv, and Flexstar Financial Solutions.
Work at TowneBank
Carole Cohen serves as the Senior Vice President, Director of Marketing Operations and Channel Management at TowneBank. She has held this position since 2017, contributing to the bank's marketing strategies and operations for over seven years. In this role, she leads teams responsible for various digital marketing initiatives, including website management, email campaigns, SEO, and social media outreach.
Previous Experience in Marketing
Prior to her current role, Carole Cohen accumulated extensive experience in marketing across several organizations. She worked at Fiserv in various capacities, including Vice President of Marketing Services from 2009 to 2015 and Director of Marketing Programs from 2000 to 2009. Additionally, she served as Vice President of Marketing and Operations at Flexstar Financial Solutions from 2015 to 2017, and as a Product Manager at Kimberly Clark from 1987 to 1993.
Education and Expertise
Carole Cohen earned her Bachelor of Arts degree in English Language and Literature from the University of Waterloo, where she studied from 1978 to 1983. Her educational background complements her over three decades of experience in leading marketing teams and developing global marketing strategies.
Leadership and Team Development
Carole Cohen has a strong track record in leading high-performing teams and fostering a collaborative work environment. She emphasizes gaining consensus among team members and mentoring diverse individuals to successfully execute integrated marketing programs. Her leadership style focuses on creating a positive impact through effective design and messaging.
Specialization in Corporate Communications
Carole Cohen specializes in corporate communications and event production. Her expertise includes creating captivating marketing materials and organizing engaging events that resonate with target audiences. This specialization has been a significant aspect of her roles throughout her career in marketing.