Allie Blissit
About Allie Blissit
Allie Blissit is a Social Media Producer with extensive experience in digital marketing and client support. She has managed a diverse portfolio of social media clients and specializes in creating and optimizing paid social media campaigns.
Work at Townsquare Interactive
Currently, Allie Blissit serves as a Social Media Producer at Townsquare Interactive, a position she has held since 2019 in Charlotte, North Carolina. In this role, she specializes in creating, writing, and setting up paid social media campaigns. She manages a portfolio of 400 organic social media clients, achieving significant monthly metrics, including an average of 111,285 impressions and 91,160 reach. Her responsibilities include daily campaign monitoring, pacing, optimization, tracking, and reporting. Additionally, she leads team trainings focused on writing, editing, and quality assurance for social media content.
Previous Experience
Allie Blissit has a diverse work history prior to her current role. She worked at Townsquare Interactive as a Digital Marketing Project Manager from 2018 to 2019. Before that, she was a Client Support Specialist I at ADP for 11 months in 2017 to 2018. Her experience also includes serving as an Assistant to the Director of Member Relations at Houndslake Country Club in 2015 and as a Sales Associate at Anthropologie from 2014 to 2015. Additionally, she interned as an Advertising Intern at The Aiken Standard in 2016 and worked as a Sales Associate at maurices from 2012 to 2013.
Education and Expertise
Allie Blissit studied at the University of South Carolina-Columbia, where she achieved a GPA of 3.6 and earned a degree in Public Relations with a minor in Fashion Merchandising from 2014 to 2016. She furthered her education at the University of South Carolina-Aiken, maintaining a GPA of 3.6 while studying Communications from 2016 to 2017. Her educational background supports her expertise in social media management, analytics, and campaign optimization.
Skills and Specializations
Allie Blissit specializes in creating and managing social media campaigns. She has a strong focus on monitoring analytics to identify viable ideas, trends, and growth patterns in social media. Her skills include daily campaign monitoring, pacing, optimization, tracking, and reporting. Additionally, she is experienced in leading team trainings that emphasize writing, editing, and quality assurance for social media content.