Brad Tatum
About Brad Tatum
Brad Tatum is a Digital Solutions Analyst with a background in English and Mass Media Communication from the University of North Carolina at Charlotte. He has played a key role in expanding client bases and improving campaign metrics through strategic management and optimization of digital marketing campaigns.
Current Role as Digital Solutions Analyst
Brad Tatum serves as a Digital Solutions Analyst at Townsquare Interactive, a position he has held since 2018. In this role, he acts as a programmatic liaison between 80 account managers and 10 designers, facilitating communication and collaboration. His contributions have been significant, leading to a 112% growth in the client base. Tatum employs A/B split testing techniques to enhance campaign metrics, achieving a 143% increase in impressions and a 124% increase in click-through rates (CTR).
Experience at Townsquare Interactive
Before his current role, Brad Tatum worked at Townsquare Interactive as a Senior Digital Marketing Specialist from 2017 to 2018. During this time, he developed skills in digital marketing strategies and campaign management. He was later promoted to Retargeting Ads Product Owner and Facebook Ads Media Buyer, where he managed over 2,700 active campaigns, generating $3.2 million in annual revenue.
Educational Background
Brad Tatum studied at the University of North Carolina at Charlotte, where he earned a Bachelor’s Degree in English and Mass Media Communication. He also completed a Certificate in Technology and Communication at the University of North Carolina at Chapel Hill, focusing on Communication and Media Studies. This educational background has equipped him with the skills necessary for his roles in digital marketing and communication.
Previous Work Experience
Prior to his tenure at Townsquare Interactive, Brad Tatum worked as a Marketing and Presentation Designer at Creative Circle for two months in 2017. He also held the position of Corporate Sales Executive at Rexus Corporation from 2002 to 2005. His diverse work experience has contributed to his expertise in digital marketing and client management.
Campaign Management and Optimization Skills
Brad Tatum regularly utilizes various platforms for campaign management and optimization, including AppNexus, Facebook Ads Manager, Matchcraft, Google Ads, Google Analytics, Datorama, Domo, Simpli.fi, Excel, and Adobe. His strategic approach has led to a retention rate of 96.8% through optimized buying strategies, demonstrating his effectiveness in managing client relationships and campaign performance.