Kathy Genske
About Kathy Genske
Kathy Genske serves as the Paid Search and Social Manager at Townsquare Interactive, a position she has held since 2021. With a background in digital marketing and radio, she has accumulated extensive experience in various roles within the industry.
Work at Townsquare Interactive
Kathy Genske has held multiple positions at Townsquare Interactive, starting as a Digital Marketing Specialist from 2015 to 2017. She then served as an SEO Analyst from 2017 to 2019, followed by her role as Associate Paid Search and Social Manager from 2019 to 2021. Since 2021, she has been working as the Paid Search and Social Manager. In her current role, she oversees paid search and social media strategies, contributing to the company's digital marketing efforts.
Previous Experience in Media
Before her tenure at Townsquare Interactive, Kathy Genske worked at iHeartMedia, Inc. as a Night Personality for 11 months in 2010 in the Greensboro/Winston-Salem, North Carolina area. She later served as Program Director at iHeartMedia from 2012 to 2014 in the Tuscaloosa, Alabama area. Additionally, she worked as a Music Director at Entercom for one year in the Greenville, South Carolina area from 2011 to 2012.
Education and Expertise
Kathy Genske studied Mass Communication and Media Studies at the University of Wisconsin-Whitewater. This educational background has equipped her with the necessary skills and knowledge to excel in her roles in digital marketing and media management.
Career Progression in Digital Marketing
Kathy Genske's career in digital marketing includes significant roles that demonstrate her expertise in the field. After her initial position as a Digital Marketing Specialist at Townsquare Interactive, she advanced to become an SEO Analyst, where she focused on optimizing online content for search engines. Her progression to Associate Paid Search and Social Manager and then to Paid Search and Social Manager reflects her growing responsibilities in managing digital advertising strategies.