Katrina Walker
About Katrina Walker
Katrina Walker is a Senior Digital Marketing Specialist currently working at Townsquare Interactive in Charlotte, North Carolina. She has a background in creative industries from Ryerson University and has held various roles in digital marketing and community engagement in both Canada and the United States.
Work at Townsquare Interactive
Katrina Walker has been employed at Townsquare Interactive since 2019, serving as a Senior Digital Marketing Specialist. In this role, she manages the digital marketing strategies for various clients, focusing on enhancing their online presence. Walker has played a significant role in developing and implementing marketing campaigns that drive engagement and visibility for small businesses across the United States.
Previous Experience in Digital Marketing
Before joining Townsquare Interactive, Katrina Walker held several positions at Innovate By Day. She worked as a Social and Digital Media Specialist from 2016 to 2017, where she developed social media strategies and managed digital content. Following this role, she served as the Executive Assistant to the President from 2017 to 2018, supporting executive operations. Additionally, she completed a Community and Production Assistant Internship at Innovate By Day in 2016.
Education and Expertise
Katrina Walker graduated from Ryerson University with a Bachelor of Arts in Creative Industries, a program that integrates entrepreneurship, management, and creative media disciplines. Her education has provided her with a strong foundation in digital marketing, enabling her to effectively connect with audiences and manage online branding for businesses.
Background in Retail and Community Engagement
Katrina Walker began her career as a Sales Associate at Value Village Thrift Stores in Ajax, Ontario, where she worked from 2012 to 2016. This experience provided her with valuable customer service skills and insights into retail operations. Her transition into digital marketing was marked by her involvement in community engagement initiatives during her internship and subsequent roles at Innovate By Day.
Impact in the Canadian Film and Television Industry
Katrina Walker has contributed to the Canadian Film and Television industry by connecting fandoms with TV shows and movies through innovative social media strategies. Her work has helped to enhance audience engagement and promote various productions, showcasing her ability to leverage digital platforms for effective communication.