Mary Kathryn Ware
About Mary Kathryn Ware
Mary Kathryn Ware is a Senior Search Engine Optimization Analyst at Townsquare Interactive, where she has worked since 2021. She has a background in website quality assurance and actively mentors new hires while managing SEO campaigns for clients.
Current Role as Senior Search Engine Optimization Analyst
Mary Kathryn Ware serves as a Senior Search Engine Optimization Analyst at Townsquare Interactive, a position she has held since 2021. In this role, she manages SEO campaigns for existing clients, which includes conducting competitor research and implementing effective campaign strategies. Ware is responsible for performing both on-page and off-page optimizations, ensuring that the SEO initiatives align with industry best practices. She also conducts keyword research and develops initial SEO strategies for new clients, contributing to the overall success of the company's digital marketing efforts.
Previous Experience at Townsquare Interactive
Mary Kathryn Ware has a diverse background at Townsquare Interactive, where she worked in various roles. She began as a Website Quality Assurance Specialist from 2018 to 2020, before transitioning to the role of Senior Website Quality Assurance Specialist & Team Lead for eight months in 2019. Following this, she served as a Search Engine Optimization Analyst for one year, from 2020 to 2021. Throughout her tenure, she has mentored new hires and conducted team trainings to enhance SEO skills within the organization.
Education and Academic Background
Mary Kathryn Ware studied at Appalachian State University, where she earned a Bachelor of Arts in English Language and Literature with a concentration in Film. Her studies spanned from 2013 to 2017. Prior to her university education, she attended Myers Park High School from 2009 to 2013. This academic background has provided her with a strong foundation in communication and analytical skills, which are essential in her current role in SEO.
Professional Development and Industry Engagement
Mary Kathryn Ware actively participates in industry conferences to stay updated on the latest trends and practices in search engine optimization. She also acts as a liaison to other departments within Townsquare Interactive, educating them on SEO best practices. This commitment to professional development and cross-departmental collaboration enhances the overall effectiveness of the company's SEO initiatives.