Jonathan G.
About Jonathan G.
Jonathan G. serves as the Líder de Marketing at Tpaga in Bogotá, Colombia, where he has worked since 2022. He has a background in marketing with previous roles at PLANESTURISTICOS.COM and Tpaga, and he holds multiple qualifications in digital marketing.
Work at tpaga
Currently, Jonathan G. serves as Líder de Marketing at Tpaga, a position he has held since 2022. His role involves overseeing marketing strategies and initiatives aimed at enhancing user engagement and brand visibility. Prior to this, he worked as Coordinador de Marketing at Tpaga from 2020 to 2022, where he was responsible for coordinating marketing efforts and managing team performance. Jonathan began his journey at Tpaga as Ejecutivo de Marketing from 2018 to 2020, focusing on executing marketing campaigns and supporting the overall marketing objectives of the company.
Education and Expertise
Jonathan G. has a strong educational background in marketing. He studied Marketing y Publicidad at Fundación Universitaria Panamericana, earning the title of Mercadólogo y Publicista from 2011 to 2016. He further enhanced his skills in digital marketing through various courses, including Estrategias en Marketing Digital in 2016 and LEGO® Marketing Serious Play® in 2019 at MDALatam University. Additionally, he completed a Curso de Inbound Marketing at RD Station in 2020 and an SEO y Posicionamiento en Google course on Udemy in 2018.
Background
Before joining Tpaga, Jonathan G. worked at PLANESTURISTICOS.COM as Analista de Marketing from 2017 to 2018. In this role, he contributed to analyzing marketing strategies and improving campaign performance. His experience in various marketing roles has equipped him with a comprehensive understanding of both traditional and digital marketing practices, allowing him to effectively implement strategies that drive user engagement and business growth.
Achievements
Jonathan G. has achieved notable results in his marketing career. He developed and executed user-focused initiatives that led to a 40% improvement in marketing team metrics within six months. Additionally, he implemented growth strategies that resulted in a 32% increase in user activity through creative communication and disruptive campaign concepts. His focus on managing and optimizing the marketing budget has emphasized ROI and revenue for the B2C business unit.