Coleen Schmitt
About Coleen Schmitt
Coleen Schmitt serves as the Associate Director of Client Success at Tracer, where she has worked since 2023. She has a diverse background in digital account management and project management, with previous roles at Complex Networks, Interactive One, and Conde Nast Media Group.
Work at Tracer Tech
Coleen Schmitt currently holds the position of Associate Director, Client Success at Tracer, a role she has occupied since 2023. In this capacity, she focuses on enhancing client relationships and ensuring successful project outcomes. Prior to this role, she served as Senior Client Success Manager at Tracer from 2019 to 2023, where she developed strategies to improve client satisfaction and retention.
Education and Expertise
Coleen Schmitt studied at Penn State University, where she earned a minor in Psychology and a degree in Advertising/Public Relations from 2007 to 2011. She also attended CEA Global Campus Paris in 2010, focusing on French Language and Intercultural Communications. In 2019, she furthered her expertise by studying Product Management at General Assembly.
Background in Digital Account Management
Coleen Schmitt has extensive experience in digital account management, having worked at Complex Networks in various roles. She served as Digital Account Manager from 2014 to 2016, then as Associate Director of Ad Ops Account Management in 2017. Her responsibilities included managing client accounts and optimizing digital advertising strategies.
Experience in Project Management
Coleen has a solid background in project management, having worked at Complex Networks as Project Manager for Operation Systems from 2017 to 2018 and at Interactive One as Project Manager for Business Systems from 2018 to 2019. These roles involved overseeing project development and ensuring alignment with organizational goals.
Career Progression in Media and Advertising
Coleen Schmitt's career in media and advertising began at John Wiley and Sons as E-Business and Brand Site Advertising Coordinator from 2011 to 2012. She then transitioned to Conde Nast Media Group as a Digital Sales Planner from 2012 to 2013. Her diverse roles have contributed to her comprehensive understanding of the media landscape.