Jason Loehr
About Jason Loehr
Jason Loehr serves as the Senior Vice President of Strategy at Tracer, where he has significantly contributed to the company's growth since 2020. He has extensive experience in marketing and strategy, having held leadership roles at various notable companies and collaborated with major platforms and sports organizations.
Current Role at Tracer Tech
Jason Loehr serves as the Senior Vice President of Strategy at Tracer, a position he has held since 2020. In this role, he has been instrumental in driving strategic initiatives that have contributed to the company's growth. Under his leadership, Tracer has seen a consistent doubling of annual recurring revenue (ARR) each year since he joined. His expertise in strategy and development is supported by his previous advisory role at Tracer in 2020.
Professional Experience
Jason Loehr has a diverse professional background, having held various leadership positions across multiple companies. He worked as Chief Strategy Officer at El Toro IP Targeting from 2017 to 2018 and served as VP of Global Media at Inspire Brands from 2018 to 2019. His tenure at Brown-Forman included roles as VP of Global Marketing Services, VP of Global Media & Digital Marketing, and Director of Global Digital Marketing. Additionally, he has experience as Chief Marketing Officer at Sozo Companies and SVP of Strategy & Development at Mad*Pow.
Education and Qualifications
Jason Loehr holds a Bachelor of Arts in Advertising from Western Kentucky University and an MBA in Business Administration, Management, and Operations from Indiana University Southeast. He also contributes to academia as an Adjunct Professor at the University of Louisville, where he created a curriculum titled 'Digital Disruption in Modern Media' for the Masters Program.
Collaborations and Partnerships
Throughout his career, Jason Loehr has collaborated with major technology and media platforms, including Salesforce, Adobe, Meta, Alphabet, and Twitter. He has also led partnerships with significant sports organizations such as the NBA, NCAA, PGA TOUR, and MLS. His work in these areas reflects his ability to engage with prominent agencies and venture firms, enhancing his strategic impact in the industry.
Achievements in Marketing and Strategy
Jason Loehr has a proven track record in marketing and strategy, exemplified by his successful enrollment of over 250,000 Medicare consumers in Rx plans online for Humana. He played a key role in establishing Jack Daniel's as the number one social brand in the alcohol beverage industry. His strategic insights have also supported funding efforts through Seed and Series A raises across various investment partner categories.