Obele (Brown West) Hinsley
About Obele (Brown West) Hinsley
Chief Solutions Officer of Tinuiti
Obele Brown-West served as the Chief Solutions Officer at Tinuiti, overseeing a team of over 800 specialists in media, lifecycle, commerce, and creative areas. In this role, Brown-West was responsible for steering the company’s strategic direction and ensuring the integration of innovative solutions across various digital marketing disciplines. Her leadership contributed to the growth and development of the team, positioning Tinuiti as a significant player in the digital marketing landscape.
Digital Marketing Innovator
Recognized by notable industry publications such as Ad Age, Adweek, and PRWeek, Obele Brown-West is acknowledged as an award-winning digital marketing innovator. With over 20 years of experience in the field, she has established herself as a thought leader in digital marketing strategies, often bringing groundbreaking solutions to the forefront. Her career has been marked by a series of impactful contributions to the industry.
Leadership at Weber Shandwick
Obele Brown-West led the North America digital group for IPG's Weber Shandwick, one of the leading communications networks globally. In this capacity, she managed digital strategies and initiatives, enhancing the company's services and presence in the competitive market. Her leadership in digital groups significantly strengthened Weber Shandwick's capabilities and client offerings.
Early Career at iProspect and 360i
Obele Brown-West started her career with pivotal roles at iProspect and 360i. As an early employee of these leading digital marketing agencies, she contributed to their foundational growth and development. Her work at these firms laid the groundwork for her future successes, allowing her to accumulate valuable experience that propelled her career forward.
Board Memberships and Industry Influence
Obele Brown-West holds several board memberships, contributing her expertise to organizations like Goodlife Clothing, Gifting Brands, and Stop Soldier Suicide. She is also an Executive member of The International Academy of Digital Arts and Sciences. Through these roles, Brown-West influences various sectors, offering strategic insights and innovative solutions to support the missions of these organizations.
The Week Magazine Website Launch
During her career, Obele Brown-West launched The Week Magazine's website, TheWeek.com. She developed the traffic generation and monetization strategy for the site, helping to establish its digital presence and revenue streams. This project showcased her ability to create successful digital platforms and strategies from scratch.