Sarina Alvarez
About Sarina Alvarez
Sarina Alvarez is a Client Success Manager at Tracer, where she has worked since 2022. She has a diverse background in digital marketing and communications, with previous roles at various organizations including Stealth Venture Labs and the University of New Mexico.
Current Role at Tracer Tech
Sarina Alvarez serves as a Client Success Manager at Tracer, a position she has held since 2022. In this role, she acts as the primary point of contact for stakeholders involved in the Vayner Commerce relationship. Alvarez is responsible for training non-technical stakeholders on the Tracer platform, ensuring that their understanding aligns with business key performance indicators (KPIs). Her work includes managing significant client relationships and enhancing customer lifecycle management.
Previous Experience in Digital Marketing
Before joining Tracer, Sarina Alvarez accumulated extensive experience in digital marketing. She worked as a Senior Media Buyer at Stealth Venture Labs from 2020 to 2022, focusing on search engine marketing (SEM) and social media. Prior to that, she held the position of Digital Marketing Specialist - Media Buyer at 11 Online from 2017 to 2019. Her career also includes a role as a Media Buyer at SwellShark from 2019 to 2020, where she managed media buying strategies.
Educational Background
Sarina Alvarez earned a Bachelor of Arts (B.A.) in Strategic Communication and Political Science from The University of New Mexico, where she studied from 2012 to 2016. Additionally, she attended Universidad Mayor, focusing on Spanish Language and Journalism for one year from 2014 to 2015. This educational background has equipped her with skills relevant to her roles in communication and marketing.
Early Career and Internships
Sarina Alvarez began her career with various roles that laid the foundation for her expertise in communication and marketing. She worked as a Public Relations Intern at The Garrity Group in 2015 for four months and later served as an Assistant Account Executive in 2016 for nine months. Her early experience also includes a position as an Administrative Assistant at the University of New Mexico's Student Union Building from 2014 to 2015.
Key Projects and Initiatives
During her tenure at Tracer, Sarina Alvarez has been involved in significant projects, including pioneering GA4 API integrations. She has provided advisory services on managing new product rollouts, demonstrating her capability in handling complex technical integrations and ensuring stakeholder alignment with business goals. She has also managed over $3 million annually across the VaynerX portfolio and January Digital.