Aditi Lala
About Aditi Lala
Aditi Lala is a Senior Customer Marketing Manager at Trackforce Valiant + TrackTik in Montreal, Quebec, Canada, where she has worked since 2023. With a background in customer-centric marketing strategies and a strong focus on personalization, she has held various marketing roles across multiple companies, advocating for women in tech and promoting diversity in the workplace.
Work at Trackforce Valiant
Aditi Lala currently serves as the Senior Customer Marketing Manager at Trackforce Valiant and TrackTik. She has held this position since 2023, contributing to the company's marketing strategies from Montreal, Quebec, Canada. In her role, she focuses on creating customer-centric strategies and optimizing marketing funnels to enhance customer engagement and satisfaction.
Previous Marketing Roles
Aditi has extensive experience in various marketing roles prior to her current position. She worked at Mnubo, now part of Aspen Technology, as a Marketing Manager from 2018 to 2019. She also held the position of Acquisition Marketing Manager at Coveo for four months in 2020. Additionally, Aditi served as Demand Marketing Manager at Mnubo from 2016 to 2018 and as Regional Marketing Manager at Coveo from 2019 to 2020. Her career also includes a role as Marketing Director at Beeye from 2020 to 2021.
Educational Background
Aditi Lala holds a Bachelor of Technology (B.Tech.) in Biotechnology from Dr. D.Y Patil Institute of Biotechnology and Bioinformatics, where she studied from 2005 to 2009. She furthered her education by obtaining a Post Graduate Diploma in Management (PGDM) in International Business from ITM Group of Institutions, completing her studies from 2010 to 2012.
Achievements and Recognition
In 2024, Aditi was recognized as a TOP100 CMA Influencer & Strategist, highlighting her influence and contributions to the marketing field. She advocates for women in tech and actively volunteers with organizations that promote inclusion and diversity in workplace culture. Aditi's commitment to these causes reflects her dedication to fostering a more equitable industry.
Marketing Specializations
Aditi specializes in creating personalized marketing campaigns that address specific customer pain points. She utilizes a variety of marketing tactics, including account-based marketing (ABM), content syndication, and nurture campaigns. Her focus on key performance indicators (KPIs) such as Marketing Qualified Leads (MQLs), Sales Accepted Leads (SALs), Sales Qualified Leads (SQLs), and campaign return on investment (ROI) underscores her strategic approach to marketing.