Heather Baclawski
About Heather Baclawski
Heather Baclawski serves as the Director of Demand Generation at Trackforce Valiant + TrackTik, where she has worked since 2023. With extensive experience in lead generation and marketing management, she has held various roles at companies such as Extensiv, Kareo, and Sage, contributing to her expertise in strategic planning and marketing automation.
Current Role at Trackforce Valiant
Heather Baclawski serves as the Director of Demand Generation at Trackforce Valiant and TrackTik. She has held this position since 2023, working remotely from Lake Forest, California. In her role, she focuses on driving demand generation strategies that align sales and marketing efforts to enhance lead conversion and customer engagement.
Previous Experience in Marketing
Heather has a comprehensive background in marketing, having worked in various roles at Sage, Kareo, and Extensiv. She was the Director of Marketing Lead Generation at Extensiv for 8 months in 2022-2023. At Kareo, she held multiple positions, including Director of Lead Development and Senior Lead Development Manager, contributing to lead generation and customer marketing initiatives from 2015 to 2022. Her tenure at Sage included roles such as Senior Marketing Manager and Marketing Manager II, where she focused on customer marketing and new customer acquisition.
Educational Background
Heather Baclawski studied at San Diego State University, where she earned a Bachelor of Arts (BA) in Journalism from 1992 to 1994. She also attended Saddleback College, achieving an Associate of Arts (A.A.) in Business/Commerce from 1988 to 1991. Her educational background provides a foundation for her expertise in marketing and demand generation.
Expertise in Demand Generation
Heather specializes in managing both inbound and outbound sales development representative teams, focusing on driving prospect and growth marketing. She has strong skills in strategic planning, marketing automation, and integrated marketing, particularly in demand and lead generation. Her experience includes creating high-impact multi-touch lead generation and nurturing campaigns that effectively integrate sales and marketing teams.
Marketing Tools and Technologies
Heather has extensive experience administering marketing tools that enhance customer engagement and lead nurturing processes. She utilizes platforms such as Drift Chat and 6sense to optimize marketing efforts. Additionally, she implements and manages sales and marketing tools like Outreach and Zoominfo, which support business development representatives and improve lead conversion rates.