Carolina Lecca
About Carolina Lecca
Carolina Lecca is a Web Designer (UX/UI) in Growth at TRACTIAN, with nearly 10 years of experience in graphic design across various sectors. She holds a Bachelor's degree in Graphic Design and a specialization in UX Design, and is fluent in Portuguese and English, currently learning French.
Title
Carolina Lecca serves as a Web Designer (UX/UI) In Growth at TRACTIAN. This role highlights her expertise in user experience and user interface design, focusing on growth strategies within the company.
Current Position at TRACTIAN
Carolina Lecca joined TRACTIAN as a Web Designer (UX/UI) In Growth in 2024, based in Atlanta, Georgia, United States. In this role, she contributes to the company's digital growth by focusing on enhancing user experience and interface design.
Previous Roles at Cora
Carolina Lecca worked at Cora, a financial technology company in São Paulo, Brazil. She was a Senior Visual Designer in Growth from 2022 to 2023 and a Mid-Senior Visual Designer in Branding from 2021 to 2022. Over this period, she significantly contributed to both growth strategies and branding initiatives.
Work Experience at SYDLE and Dito CRM
Carolina Lecca brought her design expertise to SYDLE and Dito CRM. At SYDLE, she was a Mid-Senior Brand Designer in Branding & Growth for six months in 2021 in Belo Horizonte, Brazil. Prior to this, she worked at Dito CRM as a Mid-Senior Graphic Designer in Marketing & Sales from 2019 to 2021, also in Belo Horizonte, contributing to marketing and sales efforts through her design skills.
Education and Credentials
Carolina Lecca studied UX Design at EBAC - Escola Britânica de Artes Criativas e Tecnologia, achieving a Specialization level from 2021 to 2022. She holds a Bachelor's degree in Graphic Design from the Universidade do Estado de Minas Gerais, where she studied from 2013 to 2017. Additionally, she studied Graphic Design as an international student at California State University, Fullerton, for one year. She received full sponsorship under the Brazilian Government International Scientific Mobility Program and has a C2 level Proficiency in English from the International Language Academy of Canada. Carolina is currently learning French and is fluent in Portuguese.
Early Career and Internships
Carolina Lecca began her early career and internships in Belo Horizonte, Brazil. She interned as a Graphic Designer at Revista Linha Direta from 2014 to 2015. Later, she worked at Stalo IN first as a Creative Art Director Paid Intern in 2017 and then as a Junior Creative Art Director from 2017 to 2019. Additionally, she held the role of Junior Graphic Designer and Marketing Analyst at Leap Organic Smoothies in Los Angeles, California, in 2016.
Language Skills and Professional Interests
In addition to her proficiency in English and native fluency in Portuguese, Carolina Lecca is currently learning French. With a strong passion for storytelling and communication, she leverages these skills to enhance the relationship between brands and their users. Her work spans nearly a decade, covering various sectors from B2C to B2B and from retail to SaaS.