Rubens Melo
About Rubens Melo
Rubens Melo is a Senior Bilingual Copywriter at TRACTIAN with extensive experience in marketing and communication, having worked at notable companies such as Nubank and Carrefour.
Senior Bilingual Copywriter at TRACTIAN
Rubens Melo currently serves as a Senior Bilingual Copywriter at TRACTIAN. Operating in a hybrid capacity from São Paulo, Brazil, he began this role in 2023. His responsibilities include developing and optimizing communication strategies to enhance brand engagement and visibility. This role leverages his expertise in crafting compelling and bilingual content that resonates with a diverse audience base.
High Income Marketing Analyst at Nubank
In 2023, Rubens Melo worked as a High Income Marketing Analyst at Nubank for a period of three months, operating in a hybrid setup. During this time, he focused on devising marketing strategies targeted at high-income clients, aimed at elevating engagement and driving product adoption.
Education and Expertise
Rubens Melo holds a Bacharel in Journalism from Universidade Anhembi Morumbi, which he completed between 2013 and 2017. He also earned a Master of Business Administration in Digital Marketing from the same university, graduating in 2019. Additionally, he pursued a specialization in Creation & Portfolio at Miami Ad School from 2023 to 2024. His educational background complements his substantial experience in copywriting and marketing.
Investments Product Marketing Analyst at Nubank
From 2022 to 2023, Rubens Melo undertook the role of Investments Product Marketing Analyst at Nubank in São Paulo, Brazil. For one year, he was instrumental in developing and implementing marketing strategies to promote investment products. His analytical skills in engagement metrics played a significant role in optimizing these strategies, thereby driving product success.
Creative Copywriter at Carrefour Brasil
Between 2017 and 2019, Rubens Melo worked as a Creative Copywriter at Carrefour Brasil in São Paulo. During these two years, he was involved in creating and executing innovative campaigns that aimed to increase customer engagement and brand awareness. His role demanded high proficiency in creative content creation, aligning with Carrefour's branding strategies.