Bec Henrich
About Bec Henrich
Bec Henrich is the VP of Marketing at Traction Complete, with a diverse marketing background that includes roles in technology, retail, and financial services. She has developed data-driven marketing strategies to enhance customer engagement and currently resides in Lisbon, Portugal.
Current Role at Traction Complete
Bec Henrich serves as the Vice President of Marketing at Traction Complete, a position she has held since 2022. In this role, she is responsible for developing and executing marketing strategies that leverage data-driven insights to enhance customer engagement. Her focus includes crafting engagement programs designed to exceed customer expectations and create memorable brand experiences.
Previous Experience at Traction on Demand
Prior to her current role, Bec held multiple positions at Traction on Demand. She served as the Director of Marketing from 2020 to 2022, where she was instrumental in shaping marketing initiatives. Additionally, she held the role of Vice President of Demand Generation for eight months in 2021, further contributing to the company's marketing efforts.
Career Background in Marketing
Bec Henrich has a diverse marketing background that spans various sectors, including technology, retail, and financial services. She has held significant roles at Vision Critical, where she progressed from Demand Marketing Specialist to Senior Demand Marketing Manager, and later to Director of Demand Generation and Director of Customer Marketing. Her experience also includes positions at BSI, UBM plc, Briefing Media Ltd, and CUA - Credit Union Australia Limited.
Educational Qualifications
Bec studied at the University of Newcastle, where she earned a Bachelor of Arts in Communications, focusing on Public Relations and Media Studies. Her studies spanned from 2004 to 2008, providing her with a solid foundation in communication strategies that have informed her marketing career.
Residing in Lisbon, Portugal
Bec Henrich currently resides in Lisbon, Portugal. She holds a leadership position in a global company, reflecting her ability to manage marketing initiatives across different geographical locations and cultural contexts.