Bryan Licas

Bryan Licas

Chief Product Officer @ Traction Complete

About Bryan Licas

Bryan Licas serves as the Chief Product Officer at Traction Complete, a position he has held since 2023. He has extensive experience in product management and customer success, having worked in various roles at Traction on Demand, Traction Complete, ACTIVE Network, and Golf Channel.

Current Role at Traction Complete

Bryan Licas serves as the Chief Product Officer at Traction Complete, a position he has held since 2023. In this role, he is responsible for overseeing product strategy and development, ensuring that the company's offerings align with market needs and customer expectations. His leadership is instrumental in driving innovation and enhancing the product portfolio.

Previous Experience at Traction Complete

Before becoming Chief Product Officer, Bryan Licas was the Vice President of Products at Traction Complete from 2019 to 2023. In this capacity, he managed product development initiatives and collaborated with cross-functional teams to improve product performance and user experience.

Career Background in Customer Success and Product Management

Bryan Licas has a diverse background in customer success and product management. He worked as a Customer Success Manager at Traction on Demand from 2015 to 2017 and at Traction Guest during the same period. He also held the position of Product Manager at Traction on Demand from 2017 to 2019, where he focused on product lifecycle management and customer engagement.

Technical Experience at ACTIVE Network

From 2009 to 2013, Bryan Licas worked as a Technical Analyst at ACTIVE Network. His role involved analyzing technical requirements and supporting product implementations, contributing to the overall efficiency of the company's operations.

Educational Background

Bryan Licas earned a Bachelor of Business Administration (BBA) from the British Columbia Institute of Technology, where he studied from 2004 to 2008. This educational foundation provided him with essential business and management skills that have supported his career in product management and customer success.

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