John Salazar
About John Salazar
John Salazar is a Manager of Business Development and Operations with extensive experience in sales engagement and marketing automation tools. He has held various roles in business development across multiple companies in Canada and the United States, and he is currently employed at Traction Complete.
Current Role at Traction Complete
John Salazar serves as the Manager of Business Development & Operations at Traction Complete. He has been in this position since 2023, working remotely from Vancouver, British Columbia, Canada. In this role, he focuses on innovating and streamlining Business Development Representative (BDR) processes, leveraging his extensive experience in business development.
Previous Experience in Business Development
Prior to his current role, John held several positions in business development. He worked as a Business Development Account Executive at Global Payments Inc. from 2019 to 2021 in Toronto, Ontario, Canada. He also served as Manager of Business Development at Case IQ | Formerly i-Sight from 2021 to 2023 in Ottawa, Ontario, Canada. Additionally, he was a Business Development Representative at Case IQ for a brief period in 2020.
Educational Background
John Salazar studied at Wilfrid Laurier University, where he earned a Bachelor of Science (BSc) with a minor in Business Management. He also attended the University of Waterloo, achieving a Bachelor of Arts (BA) in General Biology. His educational background supports his expertise in business development and operations.
Technical Skills and Expertise
John possesses expertise in a variety of sales engagement tools, including Outreach, Salesloft, and HubSpot. He is experienced in advanced marketing automation platforms such as Pardot and Marketo. Additionally, he utilizes Account-Based Marketing (ABM) tools like RollWorks, 6Sense, and Foundry. His proficiency extends to business intelligence tools like Power BI and YellowFin BI, as well as collaboration and project management tools including Miro, Confluence, and Asana.
Early Career and Internships
John began his career with various internships and volunteer positions. He worked as a Research Intern at Nova Southeastern University for five months in 2015. He also served as a Summer Intern at Toyota Motor Manufacturing Canada from 2012 to 2014. Additionally, he volunteered at Grand River Hospital in 2015. These early experiences contributed to his foundational skills in business and operations.