Megan Taylor
About Megan Taylor
Megan Taylor is a Product Marketing Manager at Traction Complete, where she has developed key marketing processes since 2022. She previously held roles at Safe Software and Traction on Demand, contributing to product marketing and business development in the technology sector.
Current Role at Traction Complete
Megan Taylor serves as the Product Marketing Manager at Traction Complete, a position she has held since 2022. In this role, she focuses on building and refining the product marketing function. She has established core processes for messaging, product launches, competitive intelligence, sales enablement, and demos. Additionally, she has created a repeatable process for both monthly and major product launches, contributing to the company's marketing strategy and overall growth.
Previous Experience at Traction on Demand
Prior to her current role, Megan worked at Traction on Demand as a Senior Business Development Representative from 2021 to 2022. This position followed the company's acquisition by Salesforce. During her tenure, she contributed to business development efforts and gained valuable experience in the tech industry, enhancing her skills in client relations and strategic planning.
Background in Product Marketing and Business Research
Megan has a solid background in product marketing and business research. She previously worked at Safe Software as a Product Marketing Specialist from 2018 to 2021, where she directed all release communications for product launches. Notably, she successfully brought products like Complete Clean and Complete Influence to market. Earlier in her career, she served as a Business Research Analyst at Safe Software for seven months in 2018.
Education and Academic Achievements
Megan Taylor studied at Ivey Business School at Western University, where she earned her Honours Business Administration (HBA) degree with Distinction. This educational background has equipped her with the knowledge and skills necessary for her roles in product marketing and business development.
Early Career at Bell
Megan began her professional career at Bell, where she worked as a Customer Operations Consultant for three months in 2016. This early experience provided her with foundational skills in customer service and operations, which have been beneficial throughout her career in marketing and business development.