Alexandra Papakyrikos
About Alexandra Papakyrikos
Alexandra Papakyrikos serves as the Associate Marketing Manager for Non-Commercial & Distribution at Tractor Beverage Co. since 2023, and she is also a Board Member at Hellenic Boston Businesses Unite.
Work at Tractor Beverage Company
Alexandra Papakyrikos serves as the Associate Marketing Manager for Non-Commercial & Distribution at Tractor Beverage Company since 2023. In this role, she coordinates promotional activities and marketing activations to support customer marketing initiatives. She has been involved in executing media planning and buying across various channels, including digital and social media, radio, print, and Over-the-Top (OTT) media. Additionally, she assists in building distributor relationships and managing digital activations across foodservice platforms. Her responsibilities include the execution of product launches and communication for Tractor Pouring Partners.
Board Member at Hellenic Boston Businesses Unite
Since 2023, Alexandra Papakyrikos has been a Board Member at Hellenic Boston Businesses Unite. In this capacity, she contributes to the organization's mission of supporting and promoting Hellenic businesses in the Boston area. Her involvement reflects her commitment to community engagement and business development within the Hellenic community.
Previous Experience at Roche Bros. Supermarkets
Alexandra Papakyrikos worked at Roche Bros. Supermarkets for four years, holding various marketing positions. She served as Marketing Coordinator from 2019 to 2021 and then as Assistant Marketing Manager from 2021 to 2023. In these roles, she developed and implemented marketing programs that leveraged vendor partnerships and cooperative spending to enhance sales and customer retention. She also coordinated promotional activities and participated in tradeshows to support the supermarket's marketing efforts.
Education and Expertise
Alexandra Papakyrikos earned a Bachelor of Science in Criminal Justice from Westfield State University, where she studied from 2011 to 2015. Her educational background provides a foundation for her analytical and strategic skills in marketing. Throughout her career, she has utilized social listening and research to identify insights and trends, enhancing the effectiveness of marketing campaigns.
Early Career at Starbucks and Westfield State University
Before her marketing career, Alexandra Papakyrikos gained early work experience as a Barista at Starbucks from 2012 to 2013. She also worked as an Office/Research Assistant at Westfield State University from 2013 to 2015. These roles contributed to her customer service skills and provided her with foundational experience in a professional environment.