Brean Bettencourt
About Brean Bettencourt
Brean Bettencourt serves as the Director of Sales Strategy and Customer Experience at Tractor Beverage Co., where he has worked since 2022. He has over ten years of experience in the California agriculture industry, particularly in the fresh and dried fruit sectors.
Current Role at Tractor Beverage Company
Brean Bettencourt serves as the Director of Sales Strategy and Customer Experience at Tractor Beverage Company. In this role, he focuses on developing and implementing sales strategies that enhance customer engagement and satisfaction. His responsibilities include analyzing market trends and customer feedback to drive improvements in sales processes and customer service.
Previous Experience at Bella Viva Orchards
Before joining Tractor Beverage Company, Brean Bettencourt held multiple roles at Bella Viva Orchards. He worked as a Wholesale Accounts Manager from 2015 to 2022, managing relationships with wholesale clients. He also served as a Business Development Manager for six months in 2022 and as a Sales Representative from 2012 to 2015. His experience at Bella Viva Orchards contributed to his expertise in retail and wholesale sales within the fresh and dried fruit sectors.
Education and Training
Brean Bettencourt earned a Bachelor's Degree in Fruit Science from California Polytechnic State University-San Luis Obispo, completing his studies from 2009 to 2011. He also participated in the California Agricultural Leadership Program as a Class 49 Fellow from 2018 to 2020. This program provided him with training in strategic agility and complex problem solving, enhancing his skills in the agricultural sector.
Background in Agriculture
Brean Bettencourt has a strong background in the California agriculture industry, particularly in the fresh and dried fruit sectors. He has over ten years of experience in sales, focusing on retail and wholesale markets. His expertise includes market, trend, and industry research, especially within the specialty crops sector. Bettencourt is passionate about fostering relationships and identifying areas for improvement in sales and customer service.